Blog | consonna

Avoid pitfalls when starting with email marketing

Martina Dodić

Feb 19, 2019

Avoid pitfalls when starting with email marketing

Email marketing is credited with producing the best ROI of all digital channels. Research suggests that every pound invested in it will...

Martina Dodić

Feb 4, 2019

How SMEs can excel in B2B marketing

Acting out as a small business can put you up against lots of competition from large-scale companies when it comes to digital marketing....

How and why content marketing can grow your B2B business

Guest Writer

Jan 9, 2019

How and why content marketing can grow your B2B business

About the author: Anu Ramani is the founder and CEO of Isoline Communications, a worthy partner of Consonna specializing in B2B content...

Martina Dodić

Dec 21, 2018

Women in tech: What does MWC19 bring?

One of Women4Tech sessions at Mobile World Congress 2018, Laura Abasolo of Telefonica Group speaking Mobile and tech still struggle with...

Martina Dodić

Dec 14, 2018

RCS to go big at MWC19?

With a little over 2 months left until Barcelona's Mobile World Congress, its core topics have been announced, as well as keynote...

What B2B tech companies should know about social media

Martina Dodić

Dec 11, 2018

What B2B tech companies should know about social media

Many times B2B IT companies are not investing in their social media presence because they don’t see quick wins out of it in terms of...

Martina Dodić

Nov 30, 2018

Your quick PR guide to MWC19

When PR veteran Matt Humphries gathers a panel to discuss media at MWC, and it is chaired by BBC technology reporter Zoe Kleinman, things...

How to support your sales function in times of (constant) change

Martina Dodić

Nov 20, 2018

How to support your sales function in times of (constant) change

The concept of change has been prominent in sales discourses for some time now. Sales people and departments are advised to embrace...

Media at MWC19: Panel with BBC, Reuters, Capacity, Ovum

Martina Dodić

Nov 17, 2018

Media at MWC19: Panel with BBC, Reuters, Capacity, Ovum

With Barcelona's Mobile World Congress three months away, companies and media professionals are starting to look at the PR aspect of the...

GSMA WAS#8 Sees 1400 Telco Delegates in Rovinj, Croatia

Martina Dodić

Oct 18, 2018

GSMA WAS#8 Sees 1400 Telco Delegates in Rovinj, Croatia

5G, Internet of Things, RCS, diversity in IT and telecoms and other hot tech topics were tackled at this October’s GSMA WAS#8, hosted by...

Infobip Hosts Global GSMA Telecom Conference in Croatia

Martina Dodić

Oct 5, 2018

Infobip Hosts Global GSMA Telecom Conference in Croatia

Infobip, global communications platform for businesses is hosting GSMA's Wholesale Agreements and Solution Group (WAS) meeting October...

Media and PR landscape: What does future hold?

Martina Dodić

Sep 13, 2018

Media and PR landscape: What does future hold?

Have you engaged in media relations so far? Were you successful in communicating the message you wanted, tuned with your business vision...

3 Things to Keep in Mind in Internal Communications

Martina Dodić

Aug 25, 2018

3 Things to Keep in Mind in Internal Communications

More than once, I heard business professionals saying how companies they worked for featured their achievements in internal...

How to Start With B2B Digital Marketing the Right Way

Martina Dodić

Apr 16, 2018

How to Start With B2B Digital Marketing the Right Way

It’s 2018 and many small and mid-sized B2B IT companies are still struggling with the same problems – they have a good product, have...

Celebrating women impact in engineering and technology

Martina Dodić

Mar 12, 2018

Celebrating women impact in engineering and technology

Who are the powerful women in tech of the 19th, 20th and 21st centuries? The International Women's Day inspired a group of IT ladies to...

Wishing you the happiest and most successful 2018

Martina Dodić

Jan 1, 2018

Wishing you the happiest and most successful 2018

Best wishes for the new 2018, may it be filled with happiness, inspiration and success!

The future of video: What’s next in the streaming space?

Guest Writer

Dec 4, 2017

The future of video: What’s next in the streaming space?

About the author: Andy Eldrige is a director and co-founder of XYZ Communications, a data-driven B2B PR and content marketing agency. PR...

Using PR to stand out in the LPWAN market

Guest Writer

Nov 30, 2017

Using PR to stand out in the LPWAN market

About the author: Anna McCrory is a director and co-founder of XYZ Communications, a data-driven B2B PR and content marketing agency....

Does your website support your sales and marketing?

Martina Dodić

Nov 16, 2017

Does your website support your sales and marketing?

A well planned and architectured website can play a major role in how a business markets and sells. It can power communication, educate...

Blockchain Adria: Building startups on blockchain

Martina Dodić

Oct 16, 2017

Blockchain Adria: Building startups on blockchain

It's been around for a while, yet many still struggle with understanding blockchain, and why it's so important. Let alone how to start a...